The specific roles of each illustration were first determined in order to focus on the important points for the client: reaching and attracting potential donors. To do so, the comic was made based on the AIDA communication model. The first was intended to pique curiosity and inspire. Then, the next two illustrations served to convince the reader of the relevance of the research in therapeutic repositioning. Finally, the fourth illustration served as a call to action, and an incentive to donate.
The proposals were made keeping in mind the directives of the client. The preferred sketch was then modified to incorporate further requests from the customer. The style which was chosen used soft textures reminiscent of crayons to evoke memories of childhood.
Once the sketches were approved, the final illustration was created using Adobe Photoshop.
